Annual Awards Show Categories
Helpful Terms
Business-to-Business Advertising
For any product or service to distributors, retailers, or business end users. Does not include consumer, institutional, corporate, or public service ads.
Consumer
Promoting a product or a service. Does not include consumer, institutional, corporate, or public service ads.
Corporate
Work for or by a company or other organization offering financial or other services, marketing, or manufacturing capabilities or products.
Insitiutional/Public Service
Work for or by schools, colleges, universities, religious groups or institutions, museums, galleries, hospitals, and other not-for-profit organizations.
Insitiutional/Non-Profit/Public Service
Intended for the purpose of enhancing stature or image, including corporate citizenship or sponsorship; for soliciting funds; or to encourage behavioral change whether it be physical, emotional, or environmental. Not a product or service promotion.
Pro Bono/Creative
Work donated to a cause.
Advertising
Consumer Advertisements or Direct Mail
Business Advertisements or Direct Mail
Pro Bono Advertisements or Direct Mail
Integrated Advertising Campaign
Non-Profit Advertisements or Direct Mail
Consumer Advertisements or Direct Mail
Outdoor or Transit Advertisements
Billboards, vehicle wraps, transportation, etc
Environmental Design
Experiential Design
The creation of a physical space or experience that brings the consumer into direct contact with a brand, product or idea. This includes installations, events and competitions.
Branded Interior Design
Permanent interior designed brand space
Trade/Exhibit
Trade show/exhibit booth design
Graphic Design Print
Annual Report
Year-end financial report.
Cover Design
Books, brochures, albums, etc.
Books
Complete entity.
Consumer Periodicals
Magazines, newspapers, complete issue or individual section.
Corporate / Institutional/Public Service Periodicals
In-house publications, newspapers, magazines, complete issue or individual section, section covers, or individual feature pages.
Employee Publications
Non-periodicals, manuals, reports, etc.
Packaging
Complete packaging design
Trademark / Logo / Identity
Final version only. Do not include alternates or concepts.
Logo Systems/Branding Guidelines
Complete logo systems or brand guidelines
Stationery
Letterhead, envelopes, business cards.
Architectural Graphics / Signage
Complete programs or individual elements.
Brochures/Folders
All elements/design of brochure/folder
Catalogs
Full catalog design
Poster
Individual poster design
Poster Series
At least 3 posters and no more than 5.
Announcements/Invitations/Greeting Cards
Complete announcement/invitations/greeting cards
Miscellaneous
Calendars, menus, matchbook covers, etc.
Pro Bono Design
Complete pro bono design
Integrated Branding Program
Comprehensive program may include identity, business papers, collateral, packaging, signage, website, etc., at least 6 pieces and no more than 8.
Self Promotion
Complete self promotion design
Illustration
Book/Book Cover Illustration
Complete book/book cover illustration
Editorial Illustration
Typography and Lettering
Pattern/Surface/Textile
Misc Illustration
Calendars, menus, matchbook covers, etc
Online/Interactive Design
Online Promotion
Any screen-based materials used the further the sales of a product or service
Email Design
Business & Corporate Websites
Custom-designed website for a company or other organization offering financial or other services, marketing, or manufacturing capabilities or products. Including e-commerce.
Cultural & Educational Websites
Non-Profit Websites
Misc Websites
Microsites, community building websites (social networks), search engines, directory websites, event websItes, review websites, etc.
Motion Graphics
Animations, cartoons, and other intriguing works built using tools like After Effects and HTML5/CSS3/JS.
Social Media
Users and campaigns that are creatively connecting and sharing their experience.
Pro Bono Design for Interactive and Online Materials
Online Campaign
Campaigns containing 3-5 pieces spanning across different online media.
Self Promotion
Web or Mobile application/product
Digital Publications/Ebooks
Photography
Editorial
Books/Publishing
Commercial & Advertising – Portrait
Commercial & Advertising – Lifestyle
Commercial & Advertising – Still Life
Personal Work
Fine Art
Institutional/Trade
Student
Online/Interactive
Illustration
Brand Identity
Animation
Photography – Portrait
Photography – Still Life/Environment
Video
Video
Corporate/Public Service
Pro Bono
Commercial and Advertising
Documentary
Editorial
Institutional/Trade
Personal Work
Misc Video
Presentation, short films used for promotion, etc