Agency:
co:labClient:
One Beacon
Award:
Judges Awards
Designer: co:lab
Copywriter: co:lab and Jamie Klim
Video Editor: Sonalysts Media
Video Producer: Rena DeBortoli
Printer: Finlay Printing
Pillowcase + Headrest cloth: TR Miller
“Memorable designs, the ones that just look complete, were notable and few at the CADC awards this year. The One Beacon campaign stayed in my mind from the moment I saw it. The execution of the design across the variety of materials used in the campaign was understated, elegant and well thought out. When you review a design we tend to say to ourselves ‘I would have moved that there…’ or ‘I would have done it this way…,’ and I had none of those thoughts for the OneBeacon campaign. Everything is where it wanted to be. It is not showy, flashy or in your face. Just simple elegant design letting the concept and the content shine through.”
— Judge Brett Collins